On April 4th, we held the first Snap Partner Summit: a one-day extravaganza of announcements, demos, and more. We announced some amazing integrations and new features, including some new ways for developers to use the most powerful parts of Snapchat. You can now apply to add Stories to your apps, share to Snapchat from the web, and monetize with the new Snap Audience Network. Check out the official announcement below.
Today, we are excited to introduce three big additions to our developer tools to help you build engagement in your app, drive traffic to your platform, and make money.
With App Stories, you can invite your community to post Stories to your platform, right from the Snapchat app. Snapchat is one of the most used cameras in the world - on average, Daily Active Snapchatters open our camera over 20 times each day, and over 3 billion Snaps are created each day.*
By integrating Story Kit and adding Stories to your app, developers like you can now tap into Snapchat’s camera engagement to enrich the experiences on your platform.
While Creative Kit was already available for mobile apps, letting people share moments from other apps with their friends on Snapchat, Creative Kit is now available for websites. With Creative Kit for Web, publishers can add a Share to Snapchat button to their website so Snapchatters can easily share articles and other content. Each shared Snap will have a custom branded Sticker as well as a link to drive traffic back to the original website. This gives developers free distribution inside Snapchat, and the ability to drive traffic back to their platform.
In addition to fun features, we also want to support your business. The Snap Audience Network offers an exciting new opportunity for developers to monetize their apps with Snap Ads, our full screen, high-impact ad format. Like all Snap products, our Audience Network is built with our privacy-by-design principles top of mind.
If your app is based in the United States, you are invited to apply for access to our Ad SDK today. In the coming months, advertisers will be able to extend the reach of their Snap Ad campaigns to reach their audiences in the Snap Audience Network.